Effortless Facebook Conversion Tracking for Media Buyers

Fix Facebook Conversion API glitches, lag, and confusion with our seamless postback tool. Built by media buyers, for media buyers, we deliver precision for multi-step campaigns.

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Learn How It Works

FBPostback dashboard showing Facebook Conversion API tracking

How It Works

Connect Your Platform

Link your Ringba, Retreaver, or any call tracking platform using our simple API token setup.

Configure Your Pixel

Enter your Facebook Pixel ID and access token. Our payload helper validates everything before going live.

Track Conversions

Incoming and converted calls fire to Facebook in real time. Hashed, compliant, and accurate.

Why Choose Our Postback Tool?

Fixes Facebook Conversion API Issues
No more glitches, lag, or confusion—our tool simplifies the Facebook Conversion API process, ensuring accurate and real-time tracking.
Customizable Conversion Goals
Track what matters most—choose between incoming calls or converted calls for your campaigns.
Built by Media Buyers
Designed to address real-world marketing challenges, making multi-step campaigns seamless.
Platform Agnostic
Works with any call tracking platform supporting API calls, including Ringba, with more templates on the way.
Affordable and Scalable
From solo media buyers to agencies, our pricing adapts to your needs.
Secure and Compliant
Data is hashed, anonymous, and fully compliant with GDPR/CCPA regulations.

What Media Buyers Are Saying

★★★★★

"FBPostback fixed our CAPI issues overnight. We were losing attribution on 30% of our calls — now every conversion fires correctly. ROI on our campaigns jumped immediately."

— Marcus T.

Pay-Per-Call Agency Owner

★★★★★

"Setup took 10 minutes. The payload helper caught errors in my Facebook token before I even went live. This is what every media buyer running calls needs."

— Jessica R.

Solo Media Buyer, Insurance Vertical

★★★★★

"We run 50+ campaigns across multiple pixels. FBPostback handles all of them without breaking a sweat. The Growth plan pays for itself in a single day of better attribution."

— Daniel K.

Performance Marketing Director

Affordable Plans for All Campaign Sizes

All plans include a 7-day free trial. Cancel anytime — no questions asked.

Starter Plan $29.99 / month
Free 7-day trial available

Includes 30,000 API calls/month

Suitable for tracking ~500 calls/day
(Example: 1 Phone call can trigger 1 incoming API call + 1 conversion API call)

Full access to payload helper & error debugging

Select
Most Popular Growth Plan $44.99 / month
Free 7-day trial available

Includes 75,000 API calls/month

Suitable for tracking ~1250 calls/day
(Example: 1 Phone call can trigger 1 incoming API call + 1 conversion API call)

Full access to payload helper & error debugging

Priority support included

Select
Pro Plan $69.99 / month
Free 7-day trial available

Includes 300,000 API calls/month

Suitable for tracking ~5000+ calls/day
(Example: 1 Phone call can trigger 1 incoming API call + 1 conversion API call)

Full access to payload helper & error debugging

Priority support included

Advanced API usage analytics dashboard

Select

Frequently Asked Questions

FBPostback is a middleware tool that connects your call tracking platform (like Ringba or Retreaver) to Facebook's Conversion API. When a call comes in or converts, our tool fires the event to Facebook in real time with properly hashed data — fixing the attribution issues that plague most media buyers.

No. If you can copy and paste a URL and an API token, you can set up FBPostback. Our payload helper validates your Facebook configuration before you go live, catching errors before they cost you money.

FBPostback works with any platform that supports webhook/postback URLs, including Ringba, Retreaver, and others. We provide pre-built templates for Ringba with more coming soon.

Yes. All personally identifiable information (phone numbers, names, locations) is hashed with SHA-256 before being sent to Facebook. We are fully GDPR and CCPA compliant. We do not store or sell your data.

Your tracking won't stop. We use metered billing so overages are charged at a small per-call rate. You can also upgrade your plan at any time from the billing portal.

Absolutely. All plans include a 7-day free trial. Cancel any time during or after the trial — no contracts, no cancellation fees, no questions asked.

Ready to Fix Your Facebook Attribution?

Join hundreds of media buyers who stopped losing conversions.

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No credit card required. Cancel anytime.